AI memes on social media catch Gen Z’s eye this election in Tamil Nadu

One of your chief ministerial candidates is in a Superman avatar online, and if you keep digging into this, your social media algorithm decides to flood you with more such memes. But the catch is that these are easily identifiable as AI-generated, leaving little room for concern over deepfakes, at least for now.

Zoheb, a 25-year-old product marketer from Chennai, says there was a time when only a few media houses came up with animations of political candidates during the election season, but now, almost anyone can create them with the help of AI.