Bengaluru firm Dairy Day ropes in Salesforce to power nextgen growth

Dairy Day Ice Creams, a city-based ice cream, candy, and cone manufacturer, has roped in tech firm Salesforce to power its next phase of growth and expand its market reach.

This initiative is part of Dairy Day’s plans to accelerate its expansion into Tier 2 and Tier 3 markets, double its retail footprint over the next three years and achieve a revenue target of ₹1,000 crore, according to the company. “Real-time visibility and operational agility are therefore critical for this next phase of growth,” it said.