As Tamil Nadu heads to polls, a marked rise in new fashion trends both among candidates and party workers can be seen in customised saris, T-shirts, and party merch. The emergence of pants and salwars are a particularly distinct change. | Photo Credit: Johan Sathyadas It is not often that Tamil Nadu’s voters see a sitting Chief Minister in tailored trousers while addressing the public. Nor have chudidars traditionally been part of the campaign trail. Bright, eye-catching colours have become the new political uniform, and we even have reels teaching supporters how to replicate the look of the TVK chief. Who would have thought we would live in a world where a bridal house creates an ornate TVK blouse, complete with two squirrels rising from a fan of whistles? Published – April 15, 2026 04:20 pm IST Share this: Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on Facebook (Opens in new window) Facebook Click to share on Threads (Opens in new window) Threads Click to share on X (Opens in new window) X Click to share on Telegram (Opens in new window) Telegram Click to share on LinkedIn (Opens in new window) LinkedIn Click to share on Pinterest (Opens in new window) Pinterest Click to email a link to a friend (Opens in new window) Email More Click to print (Opens in new window) Print Click to share on Reddit (Opens in new window) Reddit Click to share on Tumblr (Opens in new window) Tumblr Click to share on Pocket (Opens in new window) Pocket Click to share on Mastodon (Opens in new window) Mastodon Click to share on Nextdoor (Opens in new window) Nextdoor Click to share on Bluesky (Opens in new window) Bluesky Like this:Like Loading... Post navigation DGP highlights Fire Services department’s vital role in disaster management Election Commission denies permission for ‘Poila Baisakh’ procession in Kolkata, Bengali organisation alleges