Buying houses of apparel brands urged to promote India as a sourcing destination

Buying houses of global apparel brands should play a proactive role in promoting India as a preferred sourcing destination and support the Indian textile and apparel industry’s growth and global positioning, said A. Sakthivel, chairman of the Apparel Export Promotion Council (AEPC), recently.

Speaking at the Bharat Tex 2026 round table discussion held in Bengaluru, he emphasised on the need to bridge the technology and quality gaps within the industry. He suggested that strategic measures such as importing specialised fabrics may be necessary in the short term apart from focused efforts to strengthen the domestic supply chain.