Buyer-Seller Meet Strengthens Market Linkages for FPOs Under Project Pragati in Rajasthan

A Buyer–Seller Meet was successfully organized at Harimahal Resort, Rajasthan, under Project Pragati, implemented by ISAP India Foundation with the support of Pernod Ricard India Foundation (PRIF). The event brought together Farmer Producer Organizations (FPOs), agri-input companies, buyers, and key ecosystem stakeholders to strengthen market linkages and promote sustainable agri-business opportunities.

The programme commenced with a welcome address by Mr. Anand Kumar, Project Officer followed by a project overview and context-setting session by Mr. Gaurav Vats, Chief Operating Officer, ISAP India Foundation, who emphasized the growing potential of FPOs in aggregation, value addition, and direct market access. He highlighted the need for structured, market-oriented, and scalable agri-business models for long-term sustainability.

A key highlight of the event was the Experience Sharing and Learning Session, moderated by Mr. Gaurav Vats, featuring insights from leading industry stakeholders including Shreeram Seeds, Bafna Seeds, input dealers, Grow Indigo, and Zydex. The session provided valuable perspectives on market dynamics, input supply chains, and private sector partnerships for FPOs.

Focused technical sessions addressed critical aspects of strengthening FPO business operations. A session on quality parameters and packaging standards emphasized alignment with buyer expectations, while financial preparedness and compliance for FPOs were discussed by CA Yogendra Rawat. The Aravali Pride / AgriSeva Application was also presented as a digital enabler for market access and service delivery.

The event also featured felicitation of stakeholders and testimonials, reflecting the impact of Project Pragati.

The programme concluded with a vote of thanks by Mr. Amit Vikram Singh, District Coodinator, ISAP India Foundation followed by networking interactions that facilitated direct engagement between FPOs and prospective buyers.

Overall, the Buyer–Seller Meet served as an effective platform for fostering partnerships, enhancing market understanding, and creating actionable pathways for improved market access for FPOs. The initiative reinforces ISAP India Foundation’s commitment, along with PRIF’s support, towards building resilient, market-oriented farmer institutions.

About ISAP India Foundation

ISAP India Foundation is a leading non-profit organization working towards enhancing livelihoods of small and marginal farmers through capacity building, market linkages, and promotion of sustainable agricultural practices.

About Project Pragati

Project Pragati, supported by Pernod Ricard India Foundation, aims to strengthen Farmer Producer Organizations by enhancing their capacities in production, value addition, and market access, thereby improving farmer incomes and long-term sustainability.

About Pernod Ricard India Foundation (PRIF)

Pernod Ricard India Foundation (PRIF) is the CSR arm of Pernod Ricard India, committed to advancing inclusive and sustainable development across rural communities. Through focused interventions in livelihoods, water stewardship, agriculture, and community development, PRIF works to empower underserved populations and create lasting socio-economic impact.

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