MeitY moots stricter disclosure norms for AI-generated content, proposes tweaks to IT rules

The government on Tuesday (April 21, 2026) mooted stricter disclosure norms for AI-generated content, proposing tweaks to IT rules that would require clear and continuous labels identifying synthetically generated information to be visible throughout the entire duration of the visual display.

This would replace the earlier requirement of ensuring “prominent visibility” of AI labels under the IT Rules.

Adding this to the draft IT Rules amendment that, among other changes, also proposes to bring independent news creators on the Centre’s radar and mandate compliance with advisories, the Ministry of Electronics and IT (Meity) has extended the deadline for stakeholder feedback to May 7 from the once-already-extended timeline of April 29, 2026.