A hologram of TVK founder Vijay being deployed during a campaign in Kumbakonam.

A hologram of TVK founder Vijay being deployed during a campaign in Kumbakonam.

Enga vote enga urimai — actor and founder of Tamilaga Vettri Kazhagam (TVK) C. Joseph Vijay was seen addressing the people of Kumbakonam, alongside his party’s candidate for the constituency, R. Vinoth. Except, it wasn’t Mr. Vijay himself.

After cardboard cut-outs and lookalikes, now, a 3D image projection or a hologram of Mr. Vijay accompanied Mr. Vinoth, aggressively campaigning through the streets of the town.


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