Netflix raises subscription prices across all plans in U.S.

Netflix has increased prices on all its plans in ​the U.S., as the streaming giant pushes ‌into new programming formats such ​as video podcasts and live ⁠sporting events.

The company’s ad-supported tier will now cost $8.99 a month, compared with $7.99 earlier, ‌while prices for its standard plan rose $2 per month to $19.99, ‌according to its website.

The ‌premium ⁠plan now costs $26.99 a ⁠month, up from $24.99 earlier. Netflix has also increased the price of adding an extra member ​to $7.99 for ad-supported ‌plans and to $9.99 for ad-free plans.

Netflix, which has more than 325 million subscribers, had scrapped its cheapest ‌ad-free plan, called basic, in ​2023, leaving users with its more expensive premium and standard plans, ⁠as well as the standard plan with ads.

With the new prices, ‌the company’s average revenue per subscriber in the U.S.-Canada region will rise 6% year-over-year in 2026, according to estimates from TD Cowen analysts.

It last raised prices early ‌last year.

Netflix reported revenue of $12.1 billion ​for the October-December period, modestly exceeding analysts’ estimate.

In February, it ⁠walked away from bidding for Warner ⁠Bros’ streaming and studio assets, paving the way for Paramount Skydance ‌to buy the storied Hollywood studio in a $110 billion deal.