India is a poor country, but it is ‘data-rich’. The dominant consensus today holds that data – including personal data — should be exploited for economic growth. Is it possible that this consensus is wrong? One outcome of this consensus is the ‘consent regime’, which paves the way for monetisation of personal data. You tick a box to give your ‘consent’ and that’s it, so far as your privacy is concerned – it’s now a tradable commodity. But is it ok to have markets for privacy? Or, is it similar to having markets for organs, or for blood donation, or for child labour? A new scholarly paper titled, ‘Data and Privacy: Putting markets in (their) place’ uses the economic concept of “noxious markets” to question whether privacy should be a tradeable commodity at all. What if it isn’t something that should be traded? Guest: Reetika Khera, Professor of Economics at IIT, Delhi Host: G Sampath, Social Affairs Editor, The Hindu Shot by Jude Weston & Almas Mohammad Producer and editor: Jude Weston For more episodes of In Focus: Published – April 06, 2026 06:39 pm IST Share this: Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on Facebook (Opens in new window) Facebook Click to share on Threads (Opens in new window) Threads Click to share on X (Opens in new window) X Click to share on Telegram (Opens in new window) Telegram Click to share on LinkedIn (Opens in new window) LinkedIn Click to share on Pinterest (Opens in new window) Pinterest Click to email a link to a friend (Opens in new window) Email More Click to print (Opens in new window) Print Click to share on Reddit (Opens in new window) Reddit Click to share on Tumblr (Opens in new window) Tumblr Click to share on Pocket (Opens in new window) Pocket Click to share on Mastodon (Opens in new window) Mastodon Click to share on Nextdoor (Opens in new window) Nextdoor Click to share on Bluesky (Opens in new window) Bluesky Like this:Like Loading... Post navigation 44 candidates file nominations in The Nilgiris Supreme Court does not interfere with order allowing Adani to acquire JAL, asks NCLAT to decide promptly