Govt. strategies creating demand for IT products: Mitsumi Distribution

The Indian Government’s strategies like IndiaAI Mission and AI-ready data infrastructure are fuelling demand for IT products in the country, said Mitsumi Distribution’s — multinational IT products distribution company having operations in India— Global Chief Strategy Officer Rajveer Shah.

“The government is doing quite a bit. The current strategies and policies are driving Indian IT demand. Through IndiaAI Mission the Government has announced about ₹10,000 crore investment into the AI space so that they can have their own sovereign AI data platforms and they are not dependent on large-scale AI vendors,” Mr. Shah said.

“This is quite a big investment from the government and that should drive investment into the IT sector, into AI-ready data infrastructure, AI-ready platforms, AI-ready laptops, servers, till the cloud,” he added. 

Secondly, the approach to increase local production through production linked incentive (PLI) schemes is also helping. 

“This has made products affordable and accessible. As you know, there’s a global shortage for AI chips, AI servers and local production capabilities has helped,” Mr. Shah said. 

Mitsumi Distribution India, which was incorporated in October 2025, is laying the infrastructure and distribution network to capitalise on the business opportunity.

As a business strategy, the company is focusing on Tier 2, Tier 3, markets unlike big suppliers who are concentrated at metro cities. 

It has finalised 15 logistics centre locations spanning the length and breadth of the country — Mumbai, Delhi, Ahmedabad, Bangalore, Hyderabad, Bhubaneswar, Kolkata, Guwahati, Lucknow, Patna, Zirakpur, Vizag, Jaipur, Chennai, and Indore. 

“This network has been designed to ensure we have meaningful reach beyond the metros from day one,” Mr. Shah said.

“Reaching partners outside the major cities is central to our India strategy. We have set a target of engaging 8,000 partners in Tier 2 and Tier 3 markets by end of 2026, and we have already put the extended sales team in place to execute against that plan,” he said. 

“The response from the market has been encouraging. There is a consistent need for a distribution partner that is agile and nimble — one that can move quickly and adapt to local dynamics,” he said. 

“That appetite is particularly evident in smaller cities, where the opportunity is significant but has historically been underleveraged by larger players who tend to concentrate on Tier 1 markets,” he said.

“Tier 2, 3, and 4 cities are therefore a space we are deliberately building, not simply filling by default. 2025 was about laying the right foundation. It is by 2026 that our differentiated approach will begin to reflect clearly in our performance,” he added.