Finish Announces Bollywood Star Ayushmann Khurrana as Brand Ambassador, Launches Campaign to Show India the Right Way to Dishwash

New Delhi, Delhi, India — Business Wire India

Finish, Reckitt’s No.1 auto-dishwashing^# detergent brand worldwide, has announced Bollywood star Ayushmann Khurrana as its brand ambassador, launching a new campaign built around the idea of “The Right Way to Dishwash”. Through its new campaign, Finish showcases the cleaning performance of Finish Ultimate Plus tablets with Bosch dishwashers on tough cooking stains, while addressing misconceptions among dormant dishwasher users and uninitiated audiences sitting on the fence due to existing certain pre-dispositions around the effectiveness of dishwashers.