Domestic Workers’ Rights Union condemns defamatory advt. by house-help platform

The Domestic Workers’ Rights Union has condemned an ad campaign by an on-demand househelp provider, which reportedly claims that ‘three out of 10 maids have done some form of crime’.

“We strongly condemn the criminalisation and public shaming of domestic workers and fearmongering about them through irresponsible advertisements by platforms such as BookMyBai, which frame an entire workforce as potential criminals to promote paid ‘verification’ services,” said a statement.

‘Stigmatisation and fearmongering’

Sweeping claims like ‘three out of 10 maids have done some form of crime’ are not supported by peer-reviewed data, comparative evidence, or transparent methodology. Such assertions are not public safety measures- they are marketing strategies built on class fear, gendered stigma, and inequality, said the union.

Noting that background verification in itself is not problematic, the union pointed out that the problem lies in its implementation and framing. “Ethical framing would centre on fair hiring, fair wages, mutual safety, due process, and dignified work for all. What this campaign instead communicates is, ‘Be afraid of domestic workers. Pay us to protect yourself’,” the statement read, which criticised that such behaviour crosses an ethical and moral line.

Accountability required

The union called for immediate withdrawal of misleading and stigmatising advertisements, accountability from platforms that publish unverified accusations, legal scrutiny of discriminatory hiring practices and online platforms and mandatory registration and regulation of all placement agencies and online platforms engaged in the recruitment, placement, or hiring of domestic workers.

The Hindu’s attempts to reach the company regarding the allegation did not elicit a response.