A.P. Tourism launches ‘Driver-Cum-Guide’ training with Rapido in Vijayawada

In a first-of-its-kind initiative in India, the Andhra Pradesh Tourism department has partnered with ride-hailing platform Rapido to roll out a ‘Driver-Cum-Guide’ training programme aimed at transforming auto and cab drivers into cultural ambassadors of the State.

Launched on February 24 in Vijayawada as a pilot project, the initiative seeks to equip drivers not just to transport passengers, but also to introduce them to the region’s rich history, heritage and tourist attractions. 

Over a two-day training session held at the Tourism Department office in Auto Nagar, 280 drivers, including 32 cab drivers and 248 auto drivers, underwent structured sessions under the supervision of Executive Director (Projects) Seshagiri Rao and Marketing CEO Padmarani Seela. The training covered key tourist destinations, professional conduct, safety standards, and the use of technology to enhance visitor experience.

Drivers were trained to use translation tools such as the ‘Bhashini’ app and Google Translate to communicate effectively with international tourists. With support from Jignasa Artverse, participants were also given storytelling training to narrate the historical significance of landmarks in an engaging manner. Special emphasis was laid on destinations such as Amaravati, the Buddhist Circuit, and Nagarjuna Sagar.

To help tourists identify certified drivers, Rapido has introduced a dedicated “Tourist Guide” icon within its app, enabling users to book trained guide-drivers for a safer and more informative travel experience.

The project is being implemented under the Union Tourism Ministry’s Swadesh Darshan scheme as part of the Challenge-Based Destination Development Programme for Nagarjuna Sagar. With the Vijayawada pilot set to conclude on March 6, the State government plans to expand the initiative to Tirupati and Visakhapatnam, following the encouraging response received so far.

Officials said the programme blends the spirit of “Atithi Devo Bhava” with modern technology, aiming to boost tourism while improving livelihoods and social recognition for drivers.