Prasar Bharati launches ‘Creator’s Corner’ on DD News

Prasar Bharati on Friday (January 9, 2026) launched ‘Creator’s Corner’, a dedicated platform on DD News to showcase content created by digital creators from across the country.

Speaking on the occasion, Information and Broadcasting Minister Ashwini Vaishnaw said that under the leadership of Prime Minister Narendra Modi, India had witnessed reforms across every sector over the past 11 years, and similar changes were now visible in Prasar Bharati.

He said 2026 would be the year of major reforms for Prasar Bharati, with the Ministry of Information and Broadcasting also undergoing complete restructuring. These reforms, he said, would orient institutions such as Doordarshan and All India Radio towards industry participation, new generation creators, and technology driven processes.

Mr. Vaishnaw said the launch of ‘Creator’s Corner’ marked the first step in this reform journey. Referring to the WAVES platform launched last year, he noted its role in boosting the creator economy, adding one crore youth, generating new employment opportunities, and contributing nearly ₹5,000 crore to the ecosystem.

During the event, Union Minister of State for I&B L. Murugan said the launch of Doordarshan’s “Creator’s Corner” was a significant step in empowering India’s growing community of content creators, in line with the Prime Minister’s vision for the Orange Economy. He highlighted how creators from small towns and regions across the country were independently producing, editing, and sharing content, building livelihoods without large studios.

He said Doordarshan would now provide these creators with a strong national and global platform, and congratulated the DD team for the initiative.

I&B Secretary Sanjay Jaju said the initiative would help build a vibrant, responsible, and inclusive creator ecosystem, recognising creators not just as performers but as complete content makers.

The initiative aims to promote the digital economy by encouraging the creation of quality content and expanding its reach through a partnership between Prasar Bharati and individual content creators. ‘Creator’s Corner’ will feature content across a wide range of themes, including news and current affairs, culture, travel, cuisine, art and literature, music and dance, health and wellness, education, science and technology, inspiring stories, environment and sustainable development, and entertainment.

The programme will be telecast at 7 p.m. from Monday to Friday on DD News, with a repeat telecast the following day at 9.30 a.m. Each episode will feature four to six reels or videos covering diverse themes.

The initiative represents a mutually beneficial partnership, providing digital creators with a credible platform and the extensive reach of Prasar Bharati and DD News to showcase their work, while enabling the public broadcaster to curate innovative and diverse content that resonates with younger audiences.