Entrepreneurship Cell set up at Bright B-School in Hubballi

Professor of Marketing at Cambridge University Jaideep Prabhu said that entrepreneurship is not merely about starting businesses, but about solving problems in practical, affordable, and inclusive ways.

Inaugurating ‘iCreate Entrepreneurship Cell’ at Bright Business School in Hubballi recently, Prof. Jaideep Prabhu highlighted the value of frugal technologies, the ability to improvise, and the importance of designing cost-effective solutions that benefit society as a whole. “Innovation is not about having more resources, but about using limited resources to create greater impact,” he said.