Kia creates exclusive parking at Rajinikanth’s tribute event

Over 3,500 people attended the Rajinikanth tribute event, ‘The Badass Concert’, held in Chennai. Kia created dedicated priority parking zones exclusively for Kia owners at the concert, recognising the challenge faced by attendees at such large-scale events, including parking chaos and exit congestion, according to a press release. All Kia customers were given reserved parking spaces, and priority exit post the event. This allowed them to avoid long queues and traffic bottlenecks, said a release.