BoB, Reliance Jio tie up to facilitate mobile banking on feature phones

Bank of Baroda and Reliance Jio have entered into a tie up to launch bob World Lite, the first mobile banking app designed specifically for feature phone users, on the JioPhone Prima 4G device.

In line with the Government of India and the Reserve Bank of India strategy to promote inclusivity and make digital payments accessible to feature phone users, this industry-first initiative brings seamless and comprehensive digital banking access to millions across the country.