Nutrition for Bone, Muscle and Joint Health

We all live by checklists.

Career goals? Ticked. Family milestones? Ticked. Travel plans, fitness streaks, weekend catchups – tick, tick, tick.

But once you hit your 30s, your body quietly makes its own checklist:

• Bone mass dipping

• Muscles feeling the strain

• Joints starting to creak

Bone mass, muscles and joints slowly begin to dip by about 3–8% per decade after 30*. Recovery takes longer; energy starts running low. Sleep plays hard to get. And stress? Well, it rarely takes a day off.

After reaching peak bone mass at 30, the body naturally sheds about 1% of bone every year for men and women.

To keep thriving in your prime, your body needs support that’s just as multi-faceted as you are, especially for bone, joint and muscle health.

Strong bones. Active joints. Restful sleep.

These aren’t just boxes to tick as we age – they’re essential for everyday living. Supporting them isn’t the job of just one nutrient. Your body needs a team: multiple nutrients working synergistically to deliver multiple health benefits. While calcium and vitamin D3 often take center stage in bone and overall health, there are two unsung heroes—magnesium and vitamin K2, that quietly keep your muscles moving, support your heart, and enhance bone health^. Then there are nutrients like Glucosamines that support joint health.

Magnesium: The Multitasker

Magnesium is involved in over 300 enzymatic reactions in the body, impacting everything from bone strength to nerve function and energy production. Nearly 60% of the body’s magnesium is stored in bones, where it helps regulate calcium absorption, bone mineralization and prevent bone loss. But its benefits go far beyond bones^#.

In your daily diet, you can find magnesium in spinach, kale, almonds, walnuts, pumpkin, chia seeds, and whole grains.

Vitamin K2: The Protector

Vitamin K2 is a versatile nutrient recognized for its bone and cardiovascular health benefits. It ensures calcium reaches the right places. It activates osteocalcin, a protein that binds with calcium and deposits it to bones, thus, enhancing bone strength.

Vitamin K2 also supports:

• Strong bones – Optimizes calcium use in the body by depositing it into the bone structure.
• Heart health – Helps keep calcium away from arteries, promoting better heart functioning.

You can find vitamin K2 in fermented foods, dairy, green leafy vegetables, and eggs.

Shelcal Total: Supports Multi-benefits with Bone, Muscle and joint health.

Shelcal Total is scientifically formulated to support your bone, muscle and joint health along with, energy, immunity, gut health, eye, skin and brain health.

This innovative supplement combines the power of the 13 vitamins and 13 minerals; these multiple ingredients help in multi-functional support.

1. Bone strength:

Calcium (41.25% RDA per serving): Essential for maintaining bone density. Vitamin D3 (40.33 % RDA per serving): Crucial for calcium absorption and overall bone health.

2. Joint & mobility support:

Magnesium (40.14% RDA per serving) & Vitamin K2 (30.00% RDA per serving): For optimal bone and joint health by delivering essential nutrients.

Two beneficial vegetarian nutrients – glucosamine and bamboo shoot extracts promote joint flexibility and resilience.

Glucosamine supports joint cartilage integrity and aid in cartilage repair by stimulating.

collagen production, thereby promoting joint comfort and flexibility^^.

Bamboo shoot extract is a rich natural source of silica, an essential mineral for bone and connective tissue strength. Silica helps in the formation of collagen, which supports cartilage, ligaments, and tendons^^^.

3. Muscle & Immunity:

Iron (15.17% RDA) – Contributes to normal immune function and helps reduce tiredness.

Protein (20.33% RDA) – Essential for muscle repair, growth, and overall strength.

With Shelcal Total by your side, multi-benefits are taken care of! – Your bone, muscle and joint health is supported, with no added sugar, no artificial colours and Flavours, and a taste you’ll love. Make it a part of your everyday routine, and give your body the care it deserves.**

Sources-

* Volpi E, Nazemi R, Fujita S. Muscle tissue changes with aging. Curr Opin Clin Nutr Metab Care. 2004 Jul;7(4):405-10

# Al Alawi AM, Majoni SW, Falhammar H. Magnesium and Human Health: Perspectives and Research Directions. Int J Endocrinol. 2018 Apr

$ Hariri E, Kassis N, Iskandar JP, Schurgers LJ, Saad A, Abdelfattah O, Bansal A, Isogai T, Harb SC, Kapadia S. Vitamin K2-a neglected player in cardiovascular health: a narrative review. Open Heart. 2021

**Shelcal^® Total is not a substitute for a proper diet or healthy lifestyle. To be consumed as per direction on pack. Consult a doctor if pregnant, have medical condition or if symptoms persist.

https://pmc.ncbi.nlm.nih.gov/articles/PMC2804956/

https://www.healthline.com/nutrition/magnesium-benefits#essential

https://www.linkedin.com/pulse/over-70-indians-vitamin-d-deficient-can-fixed-know-how-eirec/

^ https://pmc.ncbi.nlm.nih.gov/articles/PMC10974675/?utm_

^^ Kulkarni C, Leena A, Lohit K, Mishra D, Saji MJ. A randomized comparative study of safety and efficacy of immediate release glucosamine HCL and glucosamine HCL sustained release formulation in the treatment of knee osteoarthritis: A proof of concept study. J Pharmacol Pharmacother. 2012 Jan;3(1):48-54. doi: 10.4103/0976-500X.92515. PMID: 22368417; PMCID: PMC3284037.

^^ Vo NX, Le NNH, Chu TDP, Pham HL, Dinh KXA, Che UTT, Ngo TTT, Bui TT. Effectiveness and Safety of Glucosamine in Osteoarthritis: A Systematic Review. Pharmacy (Basel). 2023 Jul 14;11(4):117. doi: 10.3390/pharmacy11040117.

^^^Nirmala C, Bisht MS, Bajwa HK, Santosh O. Bamboo: A rich source of natural antioxidants and its applications in the food and pharmaceutical industry. Trends Food Sci Tech. 2018;77:91

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