Uber bets on Amazon’s custom chips to boost AI efforts

Uber is using Amazon’s custom chips ​to speed up ‌computing and train artificial intelligence ​models, the ⁠cloud giant said on Tuesday, as the ride-hailing ‌firm seeks advanced hardware to ‌handle growing digital workloads.

The ‌deal ⁠expands the ⁠companies’ existing cloud partnership by enabling Uber to use ​Amazon Web ‌Services’ Graviton chips to support smoother rides and deliveries and ‌Trainium processors to train ​AI models that power its ⁠apps.

Uber is working to optimise its digital ‌interface, accelerate ride-matching and personalise user experiences to attract users and gain a competitive edge.

Amazon, ‌meanwhile, is investing heavily ​in growing the appeal of its custom ⁠chips and attracting ⁠enterprise customers to capitalise on booming ‌demand for AI model training and inference.