SEBI calls-on tech players to fight finfluencers

Securities and Exchange Board of India (SEBI) requested Google to leverage AI to take down rule-breaking finfluencers, said Chairperson Tuhin Kanta Pandey while launching the app label on 25, March 2026, at Mumbai.

The market watchdog launched a ‘tick mark’ in collaboration with Google which would appear next to applications of intermediaries. “The verified badge is being rolled-out over apps of registered stockbrokers and Google Play Store. It had already been deployed for over 600 such apps,” said Mr. Pandey while speaking at the event. In due course, it will be extended to apps of other registered intermediaries as well, he added. 

90% of investors find fin-fluencers credible, shows SEBI study

While urging other platforms to also adopt the verified badge, he said that there were areas that needed work within the ambit of investor protection. Fake apps must be identified and taken down at a faster pace, he said. Further, he said that downloading apps through links and not from platforms like Google Play, remains a risk. He said that work is underway to curb that risk too.

Further, Memorandum of Understanding (MoU) between SEBI, Ministry of Electronics and Information Technology(MeITY) and Department of Telecommunication (DoT) are underway to enhance the current measures to battle financial frauds.