OpenAI to introduce ads to all ChatGPT free and Go users in U.S.

OpenAI will begin showing ads ‌to all users of the free ​and Go versions ⁠of ChatGPT in the United States in the coming weeks, a company spokesperson ‌said in an emailed statement to Reuters.

The move was ‌first reported by The ‌Information.

OpenAI ⁠has recently integrated Criteo, ⁠an advertising technology firm that provides an interface for buying ads and improving targeting, ​into its ‌advertising pilot for the free and Go versions of ChatGPT in the U.S., Criteo said in ‌a statement earlier this month.

Criteo ​has been pitching advertisers on committing between $50,000 and $100,000 in ⁠spending, according to The Information.

OpenAI has also advised advertisers that ‌supplying more variations of ad text and visuals can increase how often ads are shown and improve performance, the Information added.

OpenAI has been exploring advertising ‌as a new revenue stream as usage ​of ChatGPT has surged, Reuters has reported.

The company ⁠is seeking to diversify revenue as ⁠it faces rising costs for computing infrastructure amid intensifying competition ‌in generative AI.