Students are now shifting from traditional destinations to newer attractions like India. This shift is visible in official movement data, not just anecdotes or campus-level impressions. Over the last few years, the number of foreign nationals entering India on a Student Visa has witnessed an upward trend: 39,202 in 2022, 49,437 in 2023, and 56,538 in 2024. Registering a 44% rise in two years, this data points towards a sustained global preference for India as a study destination. The driving force for this change is a combination of various factors. It is a convergence of India’s long-standing strengths including scale, affordability, and diversity of programmes. Improved institutional readiness and sharper policy pathways that reduce uncertainty for students and parents also play a vital role. India’s ‘value + scale’ proposition is becoming hard to ignore For students across Asia, Africa, and parts of West Asia, the decision to study abroad depends on quality education, employability, and affordability. India offers a proportional mix of these across in-demand fields like engineering, management, health sciences, design, media, and emerging tech. In addition, strong English-medium instruction and a lower overall cost compared to many traditional destinations make the country more favorable. India doesn’t run on a single-city education model. International students can choose programmes and environments that suit their goals from metropolitan campuses, emerging education hubs, and universities that combine academic learning with entrepreneurship, innovation, and industry exposure. This wide choice helps reduce dependence on a handful of famous institutions and gives students more realistic entry points. Policy clarity is enabling institutions to scale international admissions UGC’s guidelines allowing educational institutions to add up to 25% supernumerary seats (over and above sanctioned intake) for foreign students in UG/PG programmes, has made a difference. AICTE provides a structured pathway through its approval framework that facilitates institutions providing technical education to plan and support intake of foreign categories with clear conditions. The system is transitioning from ad-hoc expectations to a structured capacity approach. This stable and compliant approach builds a sense of trust amongst institutions allowing them to invest more in international offices, multilingual support, accommodation, student welfare, and onboarding processes. Better ‘student journey design’ reduces uncertainty International students also compare process predictability along with rankings. Clarity from application to offer letter, visa procedures, arrival steps, and onboarding support aids students and their families. India’s documentation ecosystem relating to student visa, immigration entry capture, and post-arrival compliance creates a trackable pathway that institutions can support more systematically. When students feel confident about the initial processes, including arrival, accommodation, documentation, and campus integration their academic journey becomes easier. India’s current phase of growth is not only about attracting students, but also about improving operational readiness for better conversion and retention. Various esteemed universities across India have established robust global cohorts supported by dedicated facilities. Some private universities see anywhere between 1000 to 3000 international students on the campus. This highlights a clear reality: international student communities are no longer rare in India. India is moving from ‘option’ to ‘system’ The rise in student-visa arrivals points to a turn in India’s global education story defined by affordability, scalability, improving institutional readiness, and clearer policy pathways. The next big step is about converting growth into long-term global confidence by strengthening student experience, outcomes, and consistency across campuses. India’s advantage is scale. Its opportunity is trust. With the combination of these two, India will earn India a lasting position as a global hub for higher education. The country will attract students not just for affordability and access, but for dependable outcomes and a globally relevant learning experience. (This article is authored by Dhruv Marwadi, Trustee, Marwadi University) (Sign up for THEdge, The Hindu’s weekly education newsletter.) 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