The State has launched ‘KERA’ project, a ₹2,365 crore initiative supported by the World Bank, to address the challenges posed by climate change in the agricultural sector, according to Agriculture Minister P. Prasad. Speaking at the valedictory session of ‘Haritham 2026’, a district-level agricultural festival organized by the Vegetable and Fruit Promotion Council Keralam (VFPCK), here on Sunday, the Minister emphasized the need for farmers to transition toward value-added products to maximize the potential of Kerala’s high-quality produce. Mr Prasad highlighted the success of the Keralagro brand, which currently markets 4,000 value-added products sourced from farmers across 174 Krishi Bhavans. He further noted that the government is providing special financial assistance to farmers who cultivate fallow lands. “VAIGA meet organised to find new markets for farmers successfully secured business deals worth ₹347 crore for Kerala’s farmers. Fruit and vegetable production in the State has seen a massive leap, rising from 6 lakh tonnes to 19.6 lakh tonnes over the last decade, supported by 15 new seed varieties developed by the Agricultural University in the last five years,” he said. Presiding over the event, Finance Minister K.N. Balagopal distributed prizes to competition winners and honoured outstanding farmers. “The government has earmarked financial aid for constructing buildings for agricultural societies and has allocated ₹5 crore in the budget for refrigerated warehouses,” said Mr. Balagopal who also urged for the expansion of floriculture and ornamental plant cultivation due to their high export potential. While Kodikunnil Suresh, MP delivered the keynote address, district panchayat president R. Lathadevi, vice president S.R. Arun Babu, standing committee chairperson G. Saraswathy, and Kottarakkara municipal chairperson Anita Gopakumar also spoke on the occasion. Published – February 22, 2026 06:44 pm IST Share this: Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on Facebook (Opens in new window) Facebook Click to share on Threads (Opens in new window) Threads Click to share on X (Opens in new window) X Click to share on Telegram (Opens in new window) Telegram Click to share on LinkedIn (Opens in new window) LinkedIn Click to share on Pinterest (Opens in new window) Pinterest Click to email a link to a friend (Opens in new window) Email More Click to print (Opens in new window) Print Click to share on Reddit (Opens in new window) Reddit Click to share on Tumblr (Opens in new window) Tumblr Click to share on Pocket (Opens in new window) Pocket Click to share on Mastodon (Opens in new window) Mastodon Click to share on Nextdoor (Opens in new window) Nextdoor Click to share on Bluesky (Opens in new window) Bluesky Like this:Like Loading... Post navigation Telangana DCA raids quack clinic in Hanumakonda, seizes illegal medicines worth ₹35,000 Tension escalates at Andhra University as rival student groups trade charges