Watermelon that arrived at markets in Erode in Tamil Nadu on Tuesday.

Watermelon that arrived at markets in Erode in Tamil Nadu on Tuesday.
| Photo Credit: GOVARTHAN M.

With summer forecast to be harsher this year, watermelon, considered one of the most affordable seasonal fruit, has made an early entry into markets, bringing relief to residents bracing for rising temperatures.

Temporary roadside stalls selling watermelon have begun operating across the city and its outskirts. However, traders said sales were yet to gather momentum. A vendor at Kollampalayam said fresh stocks started arriving only this week. “Though the district witnessed relatively cool conditions in recent weeks, humidity levels have increased steadily. With sunny skies expected in the coming days, we anticipate better sales as people opt for watermelon to stay hydrated,” he said.

Another trader near Kalaimadu Silai said demand had improved compared to last week and expressed hope that peak summer would boost business further. Watermelon, which contains over 90% water, plays a crucial role in preventing dehydration during extreme heat, prompting higher consumption during the season.

On Tuesday (February 17, 2026), watermelon was sold at ₹20 a kg. However, some consumers said the taste was not as sweet as expected. Traders attributed this to the early harvest, noting that the first arrivals of the season are usually less sweet. The average temperature hovered around 30 degrees Celsius, compared to 35 degrees Celsius during the corresponding period last year when intense heat prevailed.

With meteorological departments warning of intense heat in the coming months, traders are optimistic that sales will increase as temperatures rise.


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